Social media is more than just posting two sentences and a link on Facebook or LinkedIn. It is more than retweeting a funny video. And it is more than the theory of “customising a message for your target audience”. In a world of constant flux, it is becoming more and more of a challenge to stay conn...

You are doing everything right according to the textbooks: you have a brand-new website and you are active on Facebook, Twitter and LinkedIn. Yet, you don’t get qualified leads from all your efforts, not to mention the amount of money you’ve spent!

What are you doing wrong?

It’s all about your message...